May 9, 2014 -
Percipia, a Chicago-based global hospitality technology company, has named RPM Advertising Chicago its new ad agency of record. RPM will work with Percipia on marketing and brand positioning via print, video, digital and point of sale materials.
RPM is coming on board as Percipia starts a major rebranding initiative. The hospitality technology company recently changed its name from Percipia Networks to simply Percipia and introduced a new logo that reflects the change.
Noted Percipia CEO Michael Velasquez: "Rebranding and marketing are our major focuses for this year. Their (RPM) experience within the hospitality industry made them a natural fit for us."
Added RPM Advertising President Mark Malin: "They (Percipia) are doing some amazing things with smart phone technology that are really going to impact the hotel guest experience. It is a very exciting time for Percipia, and we are glad to be on board with them."
More details about Percipia's rebranding and marketing efforts will be unveiled at the 2014 Hospitality Industry Technology Exposition in Los Angeles in late June.
RPM has established an expertise in the realm of casino-related and hotel advertising and marketing. Among its clients are Hollywood Casinos, Horseshoe Casinos, Harrah's Entertainment and Wyndham Worldwide.